Vini Lanza

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Growing up in Brazil, in a family with strong Italian roots, I was surrounded by color, expression, and a deep appreciation for beauty. Creativity wasn't just encouraged; it was part of everyday life. That's where my passion for art, design, and visual storytelling really began.

 

I graduated in Communication, and one thing that has always stood out to me is how powerful non-verbal language can be. To me, real communication isn’t just what you say; it’s what you show and what you make people feel.​ From designing strong visual materials to navigating all the technical details of production and printing, I love connecting creativity with precision.

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Today, I focus mostly on packaging and brand design for the FMCG market, but my experience goes beyond that. With more than 15 years of work in both creative and corporate environments, I’m fully equipped to develop a full range of printed and digital materials, that are not only beautiful but strategic.​